"Get the piece of the most important thing and crush it — visibility follows impact"
Evidence from the Archive
Meta
Woke up every 4 hours for 2 years to check anti-spam/anti-scraping defenses he built without being asked
Built Facebook newsfeed -- the first algorithmically ranked content feed -- which users initially hated but immediately doubled usage
As Meta's CTO who joined as the ~10th engineer and spent 18 years building Facebook's newsfeed, mobile ads, messaging, groups, and Reality Labs, Bosworth has lived both extremes -- pure heads-down building in the early days and strategic communication at massive organizational scale. Their core argument: Get the piece of the most important thing and crush it -- visibility follows impact.
The evidence is specific: Built Facebook newsfeed -- the first algorithmically ranked content feed -- which users initially hated but immediately doubled usage. Furthermore, woke up every 4 hours for 2 years to check anti-spam/anti-scraping defenses he built without being asked. Worked 120 hours per week in early Facebook days, gaining weight and having no hobbies.
In Andrew 'Boz' Bosworth's own words: "If it's the most important thing, get the piece that you can crush, kill, do a great job at and grow from, because you're going to get a ton of visibility, you're going to get a ton of experience." (On getting visibility through high-impact work.)