"Product sense is a feeling that can be refined through curiosity and exposure - it's not product logic"
Evidence from the Archive
YouTube
Atawodi's own non-traditional career path as proof that product sense is developed through curiosity, not credentials
The 'more money, more problems' living document at Uber's payments team, where PMs and data scientists paired up to maintain a live problem list
Has led product across three of the most important consumer technology companies in the world -- Uber, Netflix, and YouTube -- and built her career without an MBA or consulting background, proving the power of cultivated product sense. Their core argument: Product sense is a feeling, not logic -- train it by spotting problems everywhere and mentally designing solutions.
The evidence is specific: The 'more money, more problems' living document at Uber's payments team, where PMs and data scientists paired up to maintain a live problem list. Furthermore, atawodi's own non-traditional career path as proof that product sense is developed through curiosity, not credentials.
In Ebi Atawodi's own words: "It's not product logic. It's product sense. It's a feeling, right? It's a sense of what is right and that the exposure to products and the curiosity will refine that sense over time." (Distinguishing product sense (feeling) from product logic (analysis) in the context of PM qualities.)