"Create visibility through Loom videos and early wins — make it easy for others to discover your work"
Evidence from the Archive
Webflow (ex-Dropbox, Canva)
Loom videos as a visibility mechanism -- 5-10 minutes, shareable, asynchronous
At Dropbox, non-sales people doing sales from first principles created innovative go-to-market motions
As the first growth PM at Dropbox who then advised Canva, Grammarly, and Miro before leading growth at Webflow, Tan has built and scaled teams across the most successful PLG companies, giving her deep insight into how results-oriented visibility drives resource allocation. Their core argument: Create visibility through Loom videos and early wins -- make it easy for others to discover your work.
The evidence is specific: At Dropbox, non-sales people doing sales from first principles created innovative go-to-market motions. Furthermore, loom videos as a visibility mechanism -- 5-10 minutes, shareable, asynchronous. Tan has been rehired by former team members multiple times across companies, demonstrating trust-based leadership.
In Melissa Tan's own words: "One recent hack I have is having folks on the team create looms that they can share with different leaders. It's hard to sometimes get visibility and get live meeting calendars, but if you create a five or 10 minute loom on something you did, that's just a great way to get visibility." (Tactical advice for creating visibility.)