Mihika Kapoor

The most-mentioned PM when Lenny asked Twitter 'Who's the best product manager you've worked with?'; spearheaded FigJam and Figma's new product launches; previously at Meta on commerce and creators Their core argument: Lead with strong conviction and vision, validate through prototyping, but hold opinions weakly enough to kill your darlings. The evidence is specific: FigJam brainstorming feature: early vision sprint, cross-pollination of design/research/engineering, iterated to launch. Furthermore, figma's Sales Kickoff used as a hype-building moment to rally company around new product direction. In Mihika Kapoor's own words: "We lean heavily into designing and prototyping even before a project gets a green light. If you and your team do your job correctly, what does the world look like?" (On using prototypes to drive conviction rather than user requests.)

Learned PM craft at Meta (which codified product sense as a core capability), then became the go-to person at Figma for leading zero-to-one products -- demonstrating product sense in the hardest PM context: building something from nothing. Their core argument: Product sense is good intuition, built through insatiable curiosity and user conversations that create a mental library you can draw from. The evidence is specific: Grilling dinner companions about Figma and FigJam usage to build the conversation library. Furthermore, figma's zero-to-one product development as a context that demands strong product sense because there is no existing data to fall back on. In Mihika Kapoor's own words: "Meta basically distilled the product role into two core capabilities. One was product sense and one was execution. And when you think about product sense, it's like, okay, what is product sense? It's like a really abstract term. And at the end of the day, I think product sense is just having good intuition." (Connecting Meta's two-pillar PM framework to her definition of product sense as intuition.)